When a person turns to the web for information, they know what they are looking for, and ask for it in exact terms. These terms are called keywords and form a major part of how a search engine works.

The root of all success in search engine optimisation begins with keywords, and extensive keyword research is vital to a successful search engine optimisation campaign.

By understanding your competitive landscape and your customers searching habits we are able to build a list of highly focused keywords that become the foundation to both search engine optimisation work and pay-per-click marketing efforts.